Exam Name: Oracle Eloqua Marketing Cloud Service 2019 Implementation Essentials
Certification Provider: Oracle
Corresponding Certification: Oracle Marketing Cloud
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Oracle 1Z1-340 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Management and Segmentation | - Data import, export, and cleansing - Contact segmentation and filtering |
| Topic 2: Campaign Management | - Campaign canvas design and execution - Lead nurturing and automation workflows |
| Topic 3: Application Setup and Configuration | - User setup, roles, and security configuration - Account settings and system configuration |
| Topic 4: Reporting and Integration | - Standard and custom reporting in Eloqua - Integration with CRM and external systems |
| Topic 5: Oracle Eloqua Core Concepts | - Eloqua platform architecture and key components - Marketing automation fundamentals in Eloqua |
| Topic 6: Assets Management | - Emails, forms, and landing pages creation - Asset management and reuse strategies |
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The Oracle Eloqua Marketing Cloud Service 2019 Implementation Essentials blueprint spans 6 domains — including Reporting and Integration, Application Setup and Configuration, Campaign Management. Our experts analyze this outline and notice every little change; the complete outline above lists every subtopic.
The Oracle Eloqua Marketing Cloud Service 2019 Implementation Essentials is Oracle's certification exam for Oracle Eloqua Marketing Cloud Service Implementation Essentials. One useful certificate can exert real influence on your future.
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Oracle Eloqua Marketing Cloud Service 2019 Implementation Essentials Sample Questions:
How do you define a sender's mailing IP reputation?
- A. the value put on the email recipients' well-received comments from the message content
- B. a measure of the sender's mailing deliverability, based on complaints, blacklisting, bouncebacks, and spam traps
- C. the number of email recipients that do NOT unsubscribe from emails and update their email preferences
- D. a score based on how many people "liked" the sender on Facebook and clicked through to the landing page
Correct Answer: B 🗳️
Which action does Strict Mode Tracking enable?
- A. It tracks email opens via a tracking pixel placed on all emails sent out of Eloqua.
- B. It allows clients to control whether visitors in certain countries or all visitors need to opt in to website tracking.
- C. It ties the email activity of the recipient with their contact profile by creating a unique Eloqua recipient ID.
- D. It filters out select IP addresses from being tracked within Eloqua.
Correct Answer: B 🗳️
Which three list types are uploaded as part of implementation? (Choose three.)
- A. Sales Owners
- B. Hard Bouncebacks
- C. Unsubscribes
- D. Master Exclude Domains
- E. Geographic Regions
Correct Answer: B,C,D 🗳️
Which statement is true regarding Vanity URLs used on Eloqua landing pages?
- A. A Vanity URL is mandatory in order to publish an Eloqua landing page.
- B. If you do not use a Vanity URL, the Eloqua landing page will have a draft error.
- C. A Vanity URL must be unique in order to publish an Eloqua landing page.
- D. A Vanity URL must be the exact value as the Eloqua landing page asset name.
Correct Answer: C 🗳️
You are configuring a promotional email group for Marketing's subscriber-based quarterly newsletter called
"The Edge".
How should you configure this email group?
- A. Option B
- B. Option C
- C. Option A
- D. Option D
Correct Answer: A 🗳️
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