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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. (NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?

A) Journey
B) Data Filters
C) Measures
D) SQL Queries

2. To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?

A) Set inactive data to be automatically cleared after one year, but is recoverable
B) Configure the Enterprise-wide default retention to one year
C) Apply a Row Based Retention to each data extension as it is created, set to 12 months
D) Configure the business unit data retention setting to 12 months

3. A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers

A) Microsite with Smart Capture to store entrants on a data extension.
B) Data Extension with double opt-in status defined.
C) Microsite with Web Collect to store entrants on a data extension.
D) Send Email Activity with a link to a subscription center.

4. Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?
A). Select one of the Predictive Algorithms then click Deploy
B). Click Deploy and results are available immediately
C). Select the channels (Emails, Push, SMS) to report on then click Activate D). Click Activate and wait for an email notification

5. A user asks Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?

A) Remove the Marketing Cloud Viewer Role
B) Edit permissions and deselect Deny for Email Sending
C) Edit permissions and Grant permissions to Send
D) Add the Role Marketing Cloud Channel Manager

Solutions: