Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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Instant Download Salesforce : MCE-Con-201
Check Updated on: Sep 19, 2026
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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Tracking, Reporting, and Optimization | - Analytics and reporting
|
| Topic 2: Automation and Journey Orchestration | - Automation Studio
|
| Topic 3: Email Marketing and Content Creation | - Email Studio capabilities
|
| Topic 4: Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
| Topic 5: Data Management and Integration | - Integration concepts
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data.
Where should they connect the data?
- A. Contact Configuration
- B. Data Relationships
- C. Entry Source Data Extension.
- D. Data Designer
Correct Answer: D 🗳️
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP). They send roughly 300,000 emails a month.
What should they be aware of with respect to sender reputation?
- A. They should have one dedicated IP address for every 100,000 messages sent per month.
- B. They should have one SAP for transactional sends and another for commercial sends.
- C. They should send at least 100,000 messages per month to maintain their sender reputation.
- D. They should request a shared IP since their volume is under 500,000 messages per month.
Correct Answer: B 🗳️
Explanation: Only visible for Actual4dump members. You can sign-up / login (it's free).
A customer wants to send SMS messages as part of a journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?
- A. Run a SQL Query at 12:30 a.m. to create a suppression list.
- B. Create a Journey Goal to exit subscribers from the journey.
- C. Create a BLOCKOUT window within the Journey ' s SMS Activity.
- D. Run an Import Definition at 12 a.m. to create a suppression list.
Correct Answer: C 🗳️
Explanation: Only visible for Actual4dump members. You can sign-up / login (it's free).
A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?
- A. Create and execute a Subscriber Engagement report.
- B. Create and execute a SQL Query against the _Click data view.
- C. Create and execute a Data Filter on the Click data view.
- D. Create and execute a Tracking Extract.
Correct Answer: B 🗳️
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Northern Trail Outfitters wants to send a Marketing Cloud email immediately after the email address on a Salesforce Contact record changes.
Without writing an APEX trigger, what should the consultant use to meet this requirement?
- A. Salesforce Report Import
- B. Journey Builder & Automation Studio
- C. Transactional Messaging API
- D. Salesforce Triggered Send
Correct Answer: D 🗳️
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