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Facebook Certified media buying professional Sample Questions:

1. You are running a video campaign for your client. The video has the following characteristics:
* Video has a length of 4 minutes
* The video has subtitles
* The video has influencers utilizing the product after 30 seconds in the video
* The video requires music in the first 10 seconds
What changes would you suggest your client to make?
(Select three that apply)
Choose ALL answers that apply.

A) Reduce video length to 1 minute.
B) Change video so that it does not require sound in the beginning
C) Tag influencers in the video.
D) Take off subtitles
E) Add thumbnail image with less than 20% text

2. What will determine the results of your campaigns on the Facebook platform?
Select all that apply.
Choose ALL answers that apply.

A) Facebook Auction.
B) Whether you use Facebook Manager or the Fan Page to run ads.
C) Advertiser changes in audience, budget, placement, schedule, and optimization goals.
D) Pacing system you set up.

3. Your client owns an online nutrition membership program for women, where customers get tips, diets, and discounts on a weekly basis.
They now want to launch a new blog for content marketing purposes, and would like to categorize the content into three buckets:
Weight loss
Health
Mom
You've already installed the Facebook pixel on their website; however, you now need to add an additional event pixel code to the blog so that you can track content better.
Which pixel event do you install on the blog?
Choose only ONE best answer.

A) Generate Lead
B) View Content
C) Complete Registration

4. Your client is running a marketing campaign both on TV, Facebook, and Instagram.
They plan to run a campaign for 3 months and spend $50,000 online, plus $100,000 on TV placement ads.
Your client wants you to propose a method to better measure the reach of the campaign to a specific audience.
They also want delivery recommendations to optimize the impact that the campaign is having.
What is the best measurement solution for this?
Choose only ONE best answer.

A) Millward Brown Brand Lift
B) Nielsen Brand Lift
C) Nielsen TAR
D) Nielsen DAR
E) Audience Insights

5. How are budgets different than account spending limits?
(Select all that apply)
Choose ALL answers that apply.

A) Facebook won't spend more than 7 times your daily budget over a calendar week (Sunday to Saturday)
B) Once you've spent a daily budget, delivery/spending stops for that ad set or campaign
C) Facebook won't spend more than 125% of your account limit
D) Facebook won't spend more than 25% of your daily budget on a given day
E) Facebook won't spend more than 25% of your campaign lifetime budget

Solutions: