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Facebook Certified Community Manager Sample Questions:

1. The head of community management for an online tourism company hires 15 regional community managers. Each community manager is responsible for one regional Facebook Page and Instagram account. The head of community management needs to provide leadership with overall metrics and sentiment.
To set up a global reporting system, what should the head of community management do?

A) Create a template and require each regional manager to complete that template every month
B) Ask each regional manager to submit an individual report, then merge those into one report
C) Create a template and require each regional manager to submit results that are above the benchmark
D) Hold a daily meeting with the full team to track progress for each region

2. A community manager is launching a campaign for Earth Day. The goal is to generate a higher rate of engagement from people outside of the community by inviting an influencer to go live on a Facebook Page.
Which metric should be used to determine if the goal is met?

A) Engagements based on new followers
B) Views on the video
C) Engagements generated from shares
D) Likes on the video

3. Members in a group for software users are submitting posts that recommend competitor products. This goes against a group rule that prohibits mentioning competitors in posts or comments. Post approval for the community is turned on.
Which two actions should the community manager take? (Choose 2)

A) Create a poll in the community to ask whether new guiding principles should be introduced
B) Use the decline with feedback tool to remind people of the group rules they have violated
C) Create and schedule content to reinforce the guiding principles of the community
D) Ask the members who go against group rules to explain themselves in the comments

4. A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)

A) Ask community members to create a post and tag several friends.
B) Invite fashion influencers to promote the new line during a live launch.
C) Run targeted ads across all the platforms that the brand uses.
D) Start new social media accounts to target the new demographic.
E) Comment on competitor posts so that their community learns about the new line.

5. A community for social media experts wants to encourage engagement and growth. To do this, they want to offer more unique opportunities to meet and connect online.
They would like to produce regular sessions where influencers share their expertise.
What can the community manager do to meet this goal?

A) Host live video Q&A sessions in the group where the influencers host the session
B) Host a Q&A on Instagram Stories where members can submit questions to influencers
C) Post content customized by the influencers into the group and boost the posts
D) Share exclusive access to the influencers Page and content for members

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