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Oracle 1Z0-1032-21 Exam Syllabus Topics:

Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?

A) Measure = Unique Conversions, Event Date = 3 days
B) Measure = Total Clicks, Interval = 3days
C) Measure = Responders, Event Date = 3 days
D) Measure = Single Clicks, Sent Date = 3 days
E) Measure = Responders, Interval = 3 days

2. You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?

A) Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
B) Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.
C) Locate the campaignin the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.
D) Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.
E) Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.

3. In which two situations should you republish a program after making a change or correction? (Choose two.)

A) You move a target timer from its original place before one event to after thatevent.
B) You modify one of the conditions in a filter being used in the program.
C) You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
D) You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.

4. Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

A) In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
B) In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
C) In Message Designer, click the Link tracking button. You can create a link object for blue glasses.
Apply this object to all open programs that use current campaigns.
D) In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.

5. Whichthree precautions should you take before deciding to delete a column from a Responsys data source?
(Choose three.)

A) Ensure that there are no active campaigns referencing the column to bedeleted.
B) Check to see whether the data column is being used by the customer for external analytics purposes.
C) Ensure that there are no Connect jobs updating the column to be deleted.
D) Check to make sure there are no forms referencing the column.

Solutions: