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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increase subscribers?

A) Collect emails at offline activities, including in stores.
B) Send an SMS to NTO's entire customer database with a link to subscribe.
C) Send an email to NTO's entire customer database asking for referrals.

2. Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thank you email the first time they Show up in the file drop.
How should Journey Builder be configured to meet this requirement?

A) Configure Journey Entry Event to 'allow no re-entry.'
B) Configure Journey Email Send to dedupe on email address.
C) Configure Journey Settings to 'allow no re-entry.

3. Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated email address, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.
What is preventing the customer from receiving emails at their new address?

A) The new email address is from an unsupported domain.
B) The customer has not opted in again with the new address.
C) The email address has not been updated in All Subscribers.

4. Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it.
Which configuration caused the send to fail?

A) Failure to choose the send classification
B) Two fields with ''Email Address data type
C) Incorrect Sending Relationship

5. After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?

A) Behavioral Trigger
B) Wait Until Event
C) Engagement Split

Solutions: