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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

Question 1

Consumers like email marketing because it lets brands communicate to them as individuals with real-time offers that they want to receive. Identify the elements that make an email message effective. (Choose 4)

A. Send e-mail often to your customers
B. Data should always be relevant
C. Optimize for Mobile
D. Personalize email whenever possible
E. Include your physical mailing address.
F. Sharing isn't just for social networks

Question 2

Northern Train Outfitters (NTO) finds 57% of its subscribers read emails on smartphones. Because of this, NTO wants to enhance its email viewing experience by thinking "mobile first". NTO has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email?

A. Text only
B. Template Based
C. HTML Paste
D. Web Paste

Question 3

What is the timeline for which an unsubscribe request must be honored and processed as outlined by the CAN-SPAM Act?

A. 24 hours
B. 5 business days
C. 30 calendar days
D. 10 business days

Question 4

What can be used to join two data extensions to segment via Drag and Drop Segmentation?

A. Subscriber ID
B. Data Relationship
C. Send Relationship
D. Subscriber Key

Question 5

Northern Train Outfitters wants to display different content areas based on the subscriber dat a. What can be used to accomplish this? (Choose 2)

A. Personalization Strings
B. Profile Mapping
C. Dynamic Content
D. AMPscript

Solutions: