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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. There was an issuewith the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?

A) In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.
B) In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.
C) In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.
D) In the export wizards, under the Source section, select the option "Comma delimited".

2. You are setting up an SFTP gateway to establish the connectionbetween the client's server and Responsys file server.
Which two requirements must be met to set this up properly? (Choose two.)

A) The client should send only a public key to Oracle to apply to the SFTP data gateway server.
B) Oracle must generate a public/private key pair for the client to establish the secure connection.
C) Oracle must utilize RSA SSH2 public keys for authentication on the File Transfer server for connection between the clientand the Responsys Platform.
D) The client must use one key pair to access your SFTP site, because Oracle Responsys cannot support multiple public keys.

3. You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library.You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?

A) <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
B) <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
C) <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
D) <document="${//all content/. . /acme_marquee.htm}">

4. Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choosethree.)

A) Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
B) Minimize complaints and bounces to establish a good reputation with each ISP.
C) Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
D) Send carefully planned content to highly engaged recipients.
E) Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.

5. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?

A) Measure = Unique Conversions, Event Date = 3 days
B) Measure = Total Clicks, Interval = 3days
C) Measure = Responders, Event Date = 3 days
D) Measure = Single Clicks, Sent Date = 3 days
E) Measure = Responders, Interval = 3 days

Solutions: