Exam Name: Marketing Cloud Personalization Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional
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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Einstein Capabilities | 10% | - Ingredients configuration and application - Einstein recipes overview and usage |
| Segmentation | 18% | - Segment performance reporting and analytics - Segment creation and management - Segment export and integration with Journey Builder - Segment rules, filters and goals configuration |
| Data Integration | 14% | - Event API usage and configuration - ETL feed system implementation - Data flow management within and outside the platform - Salesforce Connector integration |
| Activation | 18% | - Open-time email campaigns - A/B testing setup and analysis - Mobile and server-side campaigns - Campaign creation and execution - Campaign optimization and measurement |
| Solution Overview | 16% | - Real-time interaction management use cases - Definition and business value of Marketing Cloud Personalization - Product terminology and core implementation components |
| Setup & Administration | 6% | - Identity system configuration - Platform configuration and setup procedures - User attributes management |
| Sitemap | 18% | - Content zones configuration - Catalog and page mapping - Sitemap design and best practices - Unified customer profile building - Web SDK implementation |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question 1
What three components can a web developer define by pageType?
A. Item Actions
B. Content Zones
C. Campaign
D. Capturing Attribute
E. Goals
Question 2
When configuring a new Identity Attribute which setting would you use if the attribute is unique to an indivdual across the entire dataset?
A. Identity Namespace
B. Identity String
C. Unique
D. Not Unique
Question 3
How does IS define web template?
A. A repeatable framework used to create a web campaign
B. An area on your site that a developer has configured.
C. The events and behavior of what will be captured on the websites
D. A google Chrome Extension
Question 4
What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?
A. Booster
B. Variation
C. Exclusion
D. Ingredient
Question 5
Which data feed integrates purchase data into a profile in interaction studio?
A. Conversion feed
B. Interaction feed
C. Transaction feed
D. Catalog feed
Solutions:
| Question 1 Answer: A,B,D | Question 2 Answer: C | Question 3 Answer: A | Question 4 Answer: A | Question 5 Answer: C |
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