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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

A) B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.
B) B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.
C) B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.
D) B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.

2. LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?

A) Connected Campaigns and Campaign Influence
B) Connected Campaigns and Engagement Studio
C) Campaign Influence and Marketing Data Sharing
D) Salesforce User Sync and Campaign Influence

3. Which are true about Marketing Cloud Account Engagement Recycle Bin

A) If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign
B) Admins can permanently delete prospects in the recycle bin. Marketing Cloud Account Engagement no longer tracks prospects when they're permanently deleted
C) Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin
D) Tags are deleted permanently and don't appear in the recycle bin
E) Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin
F) Items in the recycle bin don't count toward usage limits
G) A deleted prospect is restored when the Salesforce record it's syncing with is undeleted

4. LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?

A) Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.
B) Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.
C) Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.
D) Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.

5. LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?

A) Salesforce Engage and CRM Visible List
B) Email Preference Center and Static Public List
C) Email Preference Center and Dynamic Public List
D) Static Public List and Automation Rule

Solutions: