Latest Success Metrics For Actual MCC-201 Exam 2023 Realistic Dumps
Updated MCC-201 Dumps Questions For Salesforce Exam
NEW QUESTION # 75
How are Publication Lists used?
- A. To manage subscribers in guided and triggered email sends
- B. To send communication to all subscribers, regardless of opt-in status
- C. To allow subscribers to opt-down/out instead of unsubscribing from all
- D. To built dynamic content rules by subscriber type
Answer: C
NEW QUESTION # 76
Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team.
How could they accomplish this?
- A. Use RMM dynamic content blocks to render the email reply body.
- B. Use RMM personalization strings to render the email reply body.
- C. Check the Include Replies as Attachments'' box in the RMM settings.
- D. Query the RMM data view for the reply body and reference it from a data extension.
Answer: B
NEW QUESTION # 77
North Trail Outfitters (NTO) wants to automate the sending of shipping notices and a customer survey.
*Shipping notices will be sent once a day.
*The shipping file will be placed on the FTP sometime after 4:00 p.m.
*The shipping data will be stored in the shipping Notice data extension.
*A field in the data extension will contain the shipping data.
*The survey needs to be sent at 9:00 a.m., exactly 10 days after the customers order ships.
Which workflow would most effectively enable NTO to do this?
A)
B)
C)
D)
- A. Option D
- B. Option A
- C. Option B
- D. Option C
Answer: B
NEW QUESTION # 78
Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send?
Choose 2 answers
- A. Personalization Strings
- B. AMPscript
- C. External Content
- D. Dynamic Content
Answer: A,C
NEW QUESTION # 79
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?
- A. Query the _Contact Data View and transfer it weekly
- B. Schedule the Contacts Counts Standard Report
- C. Configure the Contact Extract Activity in Automation Studio
- D. Query the _Subscriber Data View and Extract it weekly
Answer: B
NEW QUESTION # 80
A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products.
Which design should a consultant recommend for segmentation?
- A. Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension.
- B. Link the data extensions in an Attribute Group.
- C. Create SQL Query Activities for the marketer to modify.
- D. Establish data relationships and create Data Filters for the marketer to modify.
Answer: D
NEW QUESTION # 81
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?
- A. Use Automation Studio with a random split activity.
- B. Create a random data extension within Contact Builder.
- C. Use Journey Builder with a random split activity.
- D. Create a random data extension within Email Studio.
Answer: D
NEW QUESTION # 82
Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:
* Maintain NTO's master suppression list
* Configure data relationships
* Create new subscriber attributes
Which role should be assigned to the IT staff member?
- A. Data Manager
- B. Analyst
- C. Content Creator
- D. Administrator
Answer: A
NEW QUESTION # 83
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What method should be suggested in this scenario?
- A. Platform Events API
- B. Event Notification Service
- C. Data Retrieves on the Send Object
- D. Data View Export with every send
Answer: B
NEW QUESTION # 84
A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.
How could MobileConnect be used to accomplish this?
- A. Use a vote/survey message template to capture the response.
- B. Use an outbound message template with embedded AMPscript to capture the response.
- C. Use a text-response message template with embedded AMPscript to capture the response.
- D. Use an info capture message template to capture the response.
Answer: D
NEW QUESTION # 85
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)
- A. Loyalty Program Number
- B. Email
- C. Mobile Device ID
- D. CRM ID
Answer: A,B
NEW QUESTION # 86
NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?
- A. Triggered Import - user initiated send (not scheduled).
- B. A user-initiated message to send an email to customers who made a purchase daily.
- C. A scheduled automation to send emails to customers who made a purchase daily.
Answer: A
Explanation:
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation. Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file in encrypted.
NEW QUESTION # 87
Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, Is housed in a separate data extension than the one used for Journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the Journey source and transaction data extensions.
Which activity would they use to accomplish this?
- A. Decision Split Activity using only Journey Data
- B. Decision Split Activity using both Contact and Journey Data
- C. Einstein Split Activity
- D. Decision Split Activity using only Contact Data
Answer: B
NEW QUESTION # 88
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?
- A. Einstein Engagement Scoring
- B. Google Analytics 360
- C. Advertising Studio
- D. Mobile Studio
Answer: A
NEW QUESTION # 89
Which statement IS correct regarding the automation tools in the Marketing Cloud?
Choose 3 answers
- A. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.
- B. Journey Builder allows users to update a contact record in an interaction or import data into a data extension.
- C. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely
- D. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.
- E. Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time.
Answer: A,C,D
NEW QUESTION # 90
How do you use data designer to link the web analytics data to your subscriber data?
- A. Use a marketing cloud data extension
Answer: A
NEW QUESTION # 91
Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.
Which solution should the consultant recommend?
- A. One parent BU and three child BUs with their own Sender Authentication Packages.
- B. One parent BU with three additional private domains.
- C. One parent BU and one child BU
- D. One parent BU and two child BUs with their own Sender Authentication Packages.
Answer: A
NEW QUESTION # 92
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The Salesforce MCC-201 exam is designed for professionals who have experience working with Marketing Cloud and Salesforce CRM. These individuals are responsible for managing the integration of Marketing Cloud and Salesforce CRM, including configuring, synchronizing, and managing data. They are also responsible for creating targeted campaigns and delivering personalized experiences to customers.
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