MCC-201 Exam Questions Dumps, Selling Salesforce Products
MCC-201 Cert Guide PDF 100% Cover Real Exam Questions
NEW QUESTION # 47
Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Which solution should they use?
- A. Keyword opt in and SMS Messaging
- B. Smart Capture and Triggered email messaging
- C. CloudPages opt in to Event Journey
- D. Existing Email Event Notification Subscription
Answer: B
NEW QUESTION # 48
What is the skill set you need to build emails with dynamic content?
- A. CSS
- B. Ampscript
- C. SSJS
- D. HTML
Answer: B
NEW QUESTION # 49
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?
- A. Give users the Administrator Role so they can see all of the data.
- B. Use the File Transfer Activity to import data into each BU.
- C. Create a local copy of the product data in each BU.
- D. Share data extensions from the top-level BU.
Answer: A
NEW QUESTION # 50
A customer wants to capture and categorize email Not Sent events and begin identifying trends. They want to keep the data in Marketing Cloud and run queries against the dataset. The customer created a data extension to receive the information.
Which order of Automation Studio activities should be recommended?
- A. Data Extract with the Tracking Extract type > File Transfer from Safehouse > File Transfer unzip > Import File
- B. Data Factory Utility > File Transfer from Safehouse > Import File > Data Extract with Tracking Extract type
- C. SQL Query > Data Extract with the Data Extension Extract type > File Transfer to Safehouse > Import File
- D. Data Extract with the Data Extension Extract type > File Transfer to Safehouse > File Transfer unzip > SQL Query
Answer: A
NEW QUESTION # 51
A retail customer expanded their portfolio to include additional product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from the specific subsections while still remaining on the main commercial communications audience. This option will be included in the footer attached to the unsubscribe URL and as an option on their subscription center.
Which model would meet the requirements?
- A. Publication List with Data Extensions
- B. Exclusion List with Lists
- C. Publication List with Lists
- D. Exclusion List with Data Extensions
Answer: A
NEW QUESTION # 52
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.
* A Customer Reference DE is updated daily and holds subscriber information.
* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.
* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
* If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?
- A. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
- B. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry
- C. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
- D. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
Answer: B
NEW QUESTION # 53
How do you add a contact in contact builder?
Choose 2
- A. Import to MyLists
- B. Add manually to All Subscribers
- C. Import to DE
- D. Import to All Subscribers List
Answer: A,C
NEW QUESTION # 54
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)
- A. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
- B. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
- C. Replace the current data extension with a new data extension configured with a Retention Period.
- D. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
Answer: A,B
NEW QUESTION # 55
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)
- A. CRM ID
- B. Email
- C. Loyalty Program Number
- D. Mobile Device ID
Answer: A,B
NEW QUESTION # 56
A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?
- A. Run a SQL Query at 12:30 a.m. to create a suppression list.
- B. Create and enable a BLOCKOUT window In MobileConnect.
- C. Run an Import Definition at 12 a.m. to create a suppression list.
- D. Create a Journey Goal to exit subscribers from the Journey.
Answer: B
NEW QUESTION # 57
Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.
What solution should be recommended to allow for long-term self-sufficiency in segmentation?
- A. Attribute Groups
- B. Data Filters
- C. Query Activities
- D. Publication Lists
Answer: B
NEW QUESTION # 58
In which two ways can Contact Builder be used to affect data stored on a data extension? Choose 2 answers
- A. Export data from a data extension to any SFTP location
- B. Clear the data from a data extension
- C. Add a single record to a data extension
- D. Reconcile contact data on multiple Contact IDs
Answer: A,D
NEW QUESTION # 59
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers
- A. Data Designer
- B. Web Analytics Connector
- C. Content Builder
- D. Cloud Pages
Answer: B,C
NEW QUESTION # 60
A customer wants to segment point of sale system data stored in Marketing Cloud with data from the Contact and Campaign objects in Salesforce.
Which two tools should be used? Choose 2 answers
- A. Filter Activity
- B. SQL Query Activity
- C. Salesforce Reports
- D. Synchronized Data Extensions
Answer: B,D
NEW QUESTION # 61
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different
data extensions.
Which workflow should meet these requirements?
- A. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- B. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- C. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
- D. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Answer: B
NEW QUESTION # 62
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?
- A. A Private Domain should be applied to the parent business unit.
- B. A Sender Authentication Package should be used for CloudKicks.
- C. A new Sender Authentication Package should be used for NTO.
- D. A Private Domain should be applied to the child business unit.
Answer: D
NEW QUESTION # 63
To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation.
Choose 2 answers
- A. The IP address included in the sender authentication package will have the same reputation as the ones being used for NTO.
- B. The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.
- C. The email headers for EO will still reflect the private domain for NTO since that is the parent company.
- D. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.
- E. The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.
Answer: D,E
NEW QUESTION # 64
A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.
*The data extension will hold each contact's response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?
- A. Use a landing page to record the click in the data extension.
- B. Leverage the Engagement Split and the Update Contact Activity.
- C. Use a landing page to record the click and trigger an email.
- D. Leverage the Decision Split and create a Custom Activity.
Answer: B
NEW QUESTION # 65
Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer's email address [email protected].
Which email address would appear as the From Address for the automatic reply to the customer?
- A. [email protected]
- B. [email protected]
- C. A [email protected]
- D. [email protected]
Answer: B
NEW QUESTION # 66
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?
- A. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.
- B. Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.
- C. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.
- D. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
Answer: C
NEW QUESTION # 67
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement?
- A. Event Data from the Entry Event in Journey Builder
- B. Import from Salesforce Report in Automation Studio
- C. Synchronized Data Extensions with a filter
- D. All Subscribers, since these are synchronized in real time
Answer: C
NEW QUESTION # 68
Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.
Which solution should the consultant recommend?
- A. One parent BU and two child BUs with their own Sender Authentication Packages.
- B. One parent BU and one child BU
- C. One parent BU and three child BUs with their own Sender Authentication Packages.
- D. One parent BU with three additional private domains.
Answer: C
NEW QUESTION # 69
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?
- A. Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings
- B. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
- C. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
- D. Upload data files to Marketing Cloud using SFTP instead of FTP
Answer: B
NEW QUESTION # 70
Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.
What consideration should be made before implementing this solution?
- A. They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.
- B. Moving to use the email address as the contact key would simplify the integration since it is common to both systems.
- C. The number of contacts added to the instance will be approximately twice as large by using this integration pattern.
- D. Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.
Answer: A
NEW QUESTION # 71
A customer has several values that need to be used in the body of an email send:
* The data would be stored in a reference data extension, related on SubscriberKey.
* There may be one or more records for each subscriber.
* The audience is generally over 1 million subscribers.
* The content is time sensitive and should be sent as quickly as possible.
* The customer is not using "catch and release" sending.
* The reference data extension contains 25 columns.
Which method should be used?
- A. Dynamic content via the Dynamic Content Wizard
- B. Server Side Javascript a single LookupOrderedRows Function
- C. AMPscript a single LookupOrderedRows Function
- D. AMPscript a single Lookup Function
Answer: C
NEW QUESTION # 72
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